Internet Marketting

Search Engine Optimization

SEO (Search Engine Optimization) is the process of improving the visibility of a website in search engines. In general, the higher on the page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.

Why is SEO important?

Everyday, millions of internet users perform search queries on internet search engines in search of the products and services you are selling. As an internet marketing strategy, SEO considers how search engines work and what exactly do people search for. If you want your website to be displayed high in the search results list, SEO is just what you need. SEO is fundamental to making your website visible to the millions of users who use search engines everyday. Surveys have shown that search engines are becoming an integral part of every internet user’s daily online experience.

Targeted Traffic SEO increases the number of visitors for your website for the targeted keywords. Converting those visitors into potential customers is the art of SEO. Essentially, more targeted traffic equals more sales.
Increase Visibility Once your website has been optimized, its visibility in search engines will be greatly increased. More people will visit your website and it will give international recognition to your products or services.
High ROI (Return on Investment) An effective SEO can bring a higher return on your investment than any other type of marketing for your company. This will then increase your volume of sales and profit.
Long Term Positioning Once a website obtains position through SEO, it should stay there for long term as opposed to PPC (pay-per-click). SEO is cheaper and is a long term solution compared to any other search engine marketing strategy.
Cost-effective One of the great benefits of SEO is that it is cost effective and requires minimal capital for the maximum exposure of your website.
Flexibility It is possible to reach an audience of your own choice through SEO. You can get traffic according to the organizational strategies to meet the needs and requirements of your choice.
Measurable Results It is a unique quality of SEO that you can quantify the results of SEO by positioning reports of search engines, visitor conversion and other factors of this nature.

Search Engine Marketing

Search Engine Marketing (SEM) is one of the most sought-after internet marketing services. We empahsise strategic targeting, differentiated ads and consistent refining in SEM efforts. Bringing you closer to business goals such as lead generation, increased web traffic or larger eCommerce sales.

Why is SEM important?

Positioning is an absolutely critical component of marketing. If you are not positioned to be where your customer is when your customer is ready to buy, you lose. Your competitor who is in that place at that time wins.

For example, if you were a florist selling beautiful flowers that were reasonably priced, and have a website where customers can find out more about your services, that’s a promising start. But, you may soon notice that potential customers who search for flower delivery services are visiting your competitors instead because your website is not placed at the top of the search result list.

The use of SEM can help you to avoid this scenario, by ensuring that your website is positioned at the right spot (at the top) and at the right time (when customers are searching for such services).

You do not search for customers. They search for you.

Benefits of SEM

Instant results
One of the best forms of direct marketing, SEM lets you see effective results in the quickest time by bringing your website directly to the front of search engine results.
Highly targeted
SEM is an internet marketing tool that is non-intrusive. It focuses on the exact customer base and places the business in front of these prospects at the time when they are actively searching for the product or service, instead of interrupting them with advertisements mid-tasks.
Responsive
Since the website can be targeted at a user when they are looking to buy, the response rates from this activity can be very high.
Low entry costs
It is possible to start a SEM campaign on a very low budget to test the market or to generate initial business for a low fee. Used carefully, small companies can also easily compete alongside market leaders in many business sectors.
Measurable
A SEM campaign can provide extensive data on the responses being achieved, allowing a high level of analysis to support and develop the campaign.
High return on investment
Any marketing campaign should generate a positive ROI (return on investment) and SEM has proven time and again to outperform most other forms of advertising, both online and offline.

How can Prautesys help you with your SEM?

We can help you to propose, manage, monitor, and steer your online marketing campaign; including researching and finding relevant keywords for your campaign. As a leading Web Design agency, Prautesys will also help you optimise your landing page experience. Landing page is a major component how Google determines the “quality score” of ads, which affects how prominently (if at all) your ads display on Google’s all-important first page.

We keep a close eye on the number of clicks and amount of traffic directed to your site as a result of your SEM. After consolidating these statistics, we’ll share our analysis report with you and if necessary, we’ll tweak the campaign so as to generate the highest returns possible.

Social Media Marketing

WHAT IS SOCIAL MEDIA MARKETING?

Gone are the days when companies only have expensive traditional media as their marketing outlet. The dawn of the internet has had a large impact on the way businesses engage their customers. In particular, social media now allows you to go to where your customers are instead of waiting for them to come to you. When used effectively, social media sites such as Facebook and Twitter can help increase brand awareness and generate sales leads.

While many think of social media marketing as just random internet posting, there is actually much more to it. This particular type of marketing is about fostering an online identity that encourages two-way communication between a business and its customers. It is about knowing what your customers are saying about you and how best to engage them.

HOW CAN MY BUSINESS BENEFIT FROM SOCIAL MEDIA MARKETING?

Over the last few years, there has been a spike in demand for social media marketing services. Many companies have found it to be an effective addition to their business strategies. Regardless of what industry you are part of, you will find that social media can be of great help in:

Focusing Your Business Exposure
Instead of haphazardly throwing out your marketing messages in the open web, social media allows you to reach more of your prospective customers.

Increasing Trust in Your Brand
Social media allows you to connect with and respond to your customers. Be it a request or a complaint, actively communicating with them makes them feel valued.

Adding to Your SEO Efforts
Social media is an effective tool in optimizing your website’s search engine rankings. The eventual expected results are higher traffic and more conversion.

Gaining Market Insight
Through social media, you will not have to annoy your customers with boring surveys. They will give you their thoughts willingly and openly, allowing you to further improve your products and services.

Reducing Marketing Expenses
With the power of social media, you can do more AND spend less. Even with just six hours a week of social media marketing, you can see more than a 50% increase in your generated leads.

WHAT CAN PRAUTESYS DO FOR YOU?

Many business owners struggle to think of and actually create social media content to serve their marketing purposes. At the same time, managing their everyday business operations make it hard to consistently update their accounts.

The Prautesys team can help you establish a strong and ongoing presence in social media sites. An initial assessment of your business will allow us to identify possible opportunities and give professional advice. Through our knowledge of online trends and user behavior, we will then create original and timely posts that are sure to grab the attention of your customers. To make sure your efforts do not fall short, we will also provide continuous management and monitoring support for all your social media sites.

Be where the action is. Gather and get involved with your customers.

You no longer have to worry about the what, when, and where of social media marketing. Prautesys will handle all of it for you. Contact us today for a no-obligation consultation on our social media marketing services.